SBSheshadri BhattaGTM · RTM · Sales Capability

Services

Commercial advisory for food businesses that need both plan and execution.

Choose a diagnostic, a focused strategy project, a sales capability programme, or an integrated engagement that connects GTM design with team performance.

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Photo: Unsplash

Offer menu

Start where the business is blocked.

Hands reviewing charts on paper and a tablet

₹1.5L–₹3L + GST · [EDIT: duration]

GTM & Capability Diagnostic

For founders, sales heads or regional leaders who need a clear view of where growth is stuck: market choice, channel design, distribution, team capability, or review discipline.

  • Current GTM, RTM and channel review
  • Sales capability and value-communication assessment
  • Prioritised recommendations and next-scope roadmap
People working on laptops in a coworking space

₹2L–₹5L + GST · [EDIT: duration]

GTM & Distribution Strategy

For food ingredient and ready-to-eat businesses deciding where to expand, which channel to prioritise and how to structure local execution.

  • City, segment and channel prioritisation
  • Institutional vs retail vs wholesale route-to-market logic
  • Local sales structure and distribution design
Workshop with coloured sticky notes on a glass wall

₹3L–₹8L + GST · [EDIT: duration]

Sales Capability Training

For teams that can describe the product but need stronger selling process, buyer conversation skills and value communication for institutional customers.

  • Sales process and skill training for B2B food categories
  • Value communication for HoReCa and institutional buyers
  • Team grooming, role clarity and performance development

Signature engagement

The highest-value work is where the market plan and the sales team are built together.
Boardroom meeting with a presenter at the head of the table

₹5L–₹12L+ + GST · [EDIT: duration]

Combined GTM + Sales Capability Engagement

The integrated offer for companies entering new markets or channels. We design the growth architecture, execution plan and sales operating rhythm, then build the team capability to run it.

  • Diagnostic, GTM/RTM design and execution plan
  • Sales process, value-selling and institutional-buyer training
  • Review cadence tied to volume, profitability and field learning
View pricing
Hands typing on a laptop in a dim room

₹75K–₹2L/month + GST · ongoing

Ongoing Advisory Retainer

For leadership teams expanding into further cities, channels or buyer segments and needing continued commercial judgement, review and course correction.

  • Monthly advisory rhythm and decision support
  • Performance review across market, channel and team capability
  • Support as the business scales execution across regions

Typical outcomes

Sharper market choices

Clearer decisions on cities, channels, segments and route-to-market priorities.

Practical execution plans

Operating cadence, responsibilities and review measures that teams can use.

Better sales capability

Teams trained to communicate value and handle institutional buyer conversations.

Next step

Not sure which service fits? Start with the diagnostic conversation.

Final scope and pricing are confirmed after understanding the business context.

Book a call [EDIT]